What is Microsoft thinking? First, the company decided that it was going to compete with its own partners of decades in the growing tablet market with its Surface tablet. Then, it decided that it’s going to force feed Windows 8 users its “Metro” interface. Can they really be surprised when their partners and customers start to turn their back on them?
Microsoft has always been a “my way or the highway” kind of company and it worked… when they have a lock on the desktop. That was in the 90s and 00s, it’s the twenty-teens now and the desktop is no longer the center of the computing universe. Now, we use tablets and smartphones as well and we do much, sometimes most, of our “desktop” work on Web sites and with cloud-based applications.
I know it, you know it, and now Acer is reminding Microsoft that they know it as well. Acer CEO JT Wang said that Microsoft competing with its partners “will create a huge negative impact for the [computer hardware] ecosystem and other brands may take a negative reaction. It is not something you are good at so please think twice.” Acer’s global PC operation chief Campbell Kan added Acer was debating whether to “find other alternatives” to Windows.
Microsoft is pushing users and vendors to Macs and Linux. More >