Practical Technology

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Microsoft Bing-bang-bungles local search


Talk about having things both ways! A few months ago in its “Scroogled” ad campaign, Microsoft was complaining about how Google uses your search terms and Gmail contents to deliver targeted ads. Now, Microsoft is touting how Windows 8.1 uses your search terms to deliver targeted ads, even when you’re doing searches on local drives.

Do people at Microsoft ever talk to anyone outside their own groups? Does the Bing team need to be introduced to the Scroogled team? Scroogled? How about Bing-Bang-Bungled?

Windows 8.1 is still in preview, but when you do a local search in it, your results will include both local and Bing-provided hits. Microsoft will then use your search terms for targeted ads.

Microsoft Bing-bang-bungles local search. More >

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