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Google Zeitgeist 2011: It’s Apple’s World


Every year Google takes a look at what we’ve been searching for on the Internet in 2011 in its Google Zeitgeist list. A lot of it shows that we love our dumb stuff. For example, Rebecca Black, whose fame rests entirely on one awful song and video, Friday, was the number one search. Looking deeper into the lists you’ll see that when it comes to technology, we couldn’t get enough of Apple.

On Google’s master list of the 10 fastest-rising global queries, you’ll find three Apple subjects represented: the iPhone 5 (whoops!), Steve Jobs and the iPad2. Of technology-related subjects, only Google’s new social network, Google+ and the hot new game Battlefield 3 placed higher.

You might think Apple got so much attention because of Steve Jobs’ death. You’d be wrong. While Jobs death placed him ninth on the overall search list, the Fastest Rising Technology list was filled with Apple searches.

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