Practical Technology

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You can put lipstick on a pig but it’s still Vista


Well, at least our eyes won’t have to suffer through watching those painfully inept Bill Gates and Jerry Seinfeld ads anymore. Microsoft is canceling them.

I’m going to say something you never expected to hear me say: “Thank you Microsoft.”

Of course, part os the upcoming campaign, while it looks to at least have a point to it, were actually made on Macs. No, I’m not making that up.

These ads play off Apple’s hilarious PC/Mac ads. In them, a supposed Microsoft employee who looks like John Hodgman, the actor who plays the PC in Apple’s ads, says “”Hello, I’m a PC, and I’ve been made into a stereotype.”

Oh boy, that’s going to win a lot of new customers isn’t it? Here’s a clue Microsoft. I don’t know much about advertising, but my wife, a former chief marketing officer does, and you know what? Reminding people of your competition’s great ads with attack ads is only going to make them think about Macs. Is this really what you want to do?

I mean, it’s bad enough that you want to put lipstick on the pig, which is Vista, but couldn’t you at least put it on the right end of the pig?

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