Practical Technology

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4G isn’t fast enough for tablet and smartphone users

In theory, a 4G connection will give you up to 100Mbps (Megabits per second) speeds. Right. The reality is, on a good day at exactly the right spot, you may see 30Mbps 4G download speeds. Usually, though, you’ll do well to see speeds above 10Mbps and,  according to an end-user survey by Keynote Competitive Research that’s not fast enough.

In a survey of 5,000 U.S. smartphone and tablet users, Keynote found that “while expectations vary somewhat depending on the platform – desktop, smartphone or tablet – they are definitely increasing (PDF Link). In short, user expectations no matter the device are for very fast performance. Many sites, especially on smartphones and tablets, continue to be slow and disappoint consumers on a regular basis. Bottom line: Keynote’s research shows that the ‘expectation gap’ for performance has tightened considerably across platforms, and vendors ignore these increased expectations for blazing fast performance at their own peril.”

When it comes to “frustrating mobile Web experiences over the past two months, two-thirds of smartphone users cited ”Web pages slow to load.’


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