January 15, 2008
by sjvn01
0 comments
Renting movies, from all the major studios, will soon be a click away on the Apple TV.
We knew that Fox was going to co-operate with Apple to rent movies, what we didn’t know was that, despite all the yammer about how the studios hated Apple, was that all the rest of them–Warner Bros., Miramax, Paramount, Sony, and Universal, and their subsidiaries—would be offering movie rentals on iTunes and Apple TV as well. Walt Disney, of course, had always been on board.
Jobs said at his keynote speech in San Francisco that by the end of February, there will be 1,000 movies available for rent. Older titles will cost $2.99, while newer ones will cost you $3.99 or $4.99 for the HD versions. Once you download a movie, either to your computer or directly to the Apple TV, you’ll have 30-days to watch it, and 24 hours, once you’ve started watching it, to finish viewing your film. The newest of the new movies will be released 30-days after they make their appearance on DVD.
Yes, I did say directly to your Apple TV. Apple will be updating your Apple TV’s firmware, within the next two weeks, so that you rent or buy videos from the iTunes stores from your Apple TV with just your clicker. You’ll still be able to pull video down from your PC or Mac, which is where I keep the bulk of my movie and TV library, but now you won’t need to deal with a computer at all. You can do everything from your couch with a remote like a proper coach-potato should.
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