I like my Apple TV a lot. To me, Apple TV was never as former Apple CEO Steve Jobs said, “just a hobby. Since then, there have been rumors that Jobs had “cracked” the code for a successful marriage of Internet, computer, and TV just before he died. Well, now we have what seems to be the most solid rumor yet about the Apple TV—and I don’t see any code being cracked. I just see a whole lot of business as usual nothing.

According to a Wall Street Journal (WSJ) report,  Apple has been talking with the US’ biggest  “cable operators about letting consumers use an Apple device as a set-top box for live television and other content.”

That’s what Apple has been working on? That’s the big news? That Apple is going to take a page from TiVo’s book and offer a combination cable digital video recorder and Internet media device ala the TiVo Premiere line? Oh please!

Apple TV Rumors: A tale, told by an idiot, full of sound and fury, signifying nothing. More >