Practical Technology

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The Mac’s new friends

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Macs have been on sale in Apple stores for years now. They also show up in reseller stores from time to time. What they haven’t done, until recently, is show up in conventional box stores.

That’s why I was pleasantly surprised when I went in to kill some time at my local Best Buy in Asheville, NC to find a mini-Apple-store within a store. The store featured only four laptops, including the MacBook Air and a pair of Apple iMacs.

The little display area may be nothing compared to an Apple store, but what caught my attention was not only how many people paid attention to the mini-store, but how they paid attention to it. In the usual areas, you see two kinds of people.

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