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The Amazon Kindle Fire is no iPad Killer

This? This is what all the excitement about? Don’t get me wrong. The just unveiled Amazon Kindle Fire is a fine low-end Android Linux-based e-reader/tablet, but it’s not a major Android tablet and it’s certainly no iPad killer.

While waiting to get my hands on one-come on Amazon, you’ve shipped enough books to my place to know my address by heart-I already know enough to know what the Kindle Fire is and isn’t. First, it’s not a full-powered tablet. If you want a full-sized tablet with Android under the hood I recommend you give the Samsung Galaxy Tab 10.1 a try.

It is, however a nice media consumer device. When I look at the Kindle Fire, I don’t see so much a tablet as the next generation of the e-reader. Instead of just e-books, the Kindle Fire will let you watch movies, off Amazon Prime’s newly enlarged video library, listen to music, and get just enough of the Web, with its new Silk Web browser, that you can use it for some basic Web browsing.

Put it all together, and I see Amazon’s next generation competitor for Barnes & Nobles Nook Color much more so than I do a full-powered tablet. Of course, with a price-tag of $199, it could be very popular.

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