Practical Technology

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Cisco: Back to Business

When Cisco CEO John Chambers said that the company had lost its way and that he was going to re-target the company, he wasn’t kidding. Today, April 12th, Cisco has shut down its popular Flip video camera business and is integrating its umi consumer videoconferencing and Eos media solutions into its business video offerings.

While some business people, such as Brian White, a Ticonderoga Securities analyst, liked this news “The Street never fell in love with Cisco’s consumer strategy and the Flip product line was the epitome of this disdain,” White wrote in a research note. Many other people have been telling me how much they’ll miss the Flip video camera. After all, the Flip created a whole genre of hand-held video cameras.

I know a lot of people are really upset about Cisco bringing down the curtain on Flip. But, with the rise of video-camera equipped smartphones, others didn’t think the Flip could have made it no matter what Cisco did with it.

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