I have to say I was impressed. The new iPad with its extremely fast A6X chip looks great, pity it just instantly obsoleted every iPad 3 out there, but… oh wait. That”s the new iPad 4. That’s not what Apple is running up against the Nexus 7. Instead, they’re putting out the iPad mini. Seriously? That’s just sad.
True, Apple senior vice president for marketing Phil Schiller may say that the Nexus 7 is an example of how “Others have tried to make smaller tablets, but they’ve failed“, but that’s just showing that the Apple reality distortion field is still at work within Apple’s halls. The truth, as everyone knows who’ve used the Nexus 7, is that it’s a great tablet. Heck, without it and its relatives such as the Nook and Kindle, Apple never would have produced a 7” tablet.
Remember Steve Jobs? Back in 2010, he said “we [won’t] make a 7-inch tablet isn’t because we don’t want to hit [a lower] price point. It’s because we think the screen is too small to express the software. As a software driven company, we think about the software strategies first.” The only way a 7-inch tablet could work would be “if they came with sandpaper to file down human fingers to a quarter of their size.”
I wonder what changed Apple’s mind. It couldn’t be because of all those failed smaller tablets could it? As far as I can tell my fingers are the same size as they ever were.