Everyone knows Netgear as, along with D-Link and Cisco’s Linksys, as one of the leading SOHO (Small Office/Home Office) and home networking companies. What’s less well known is that, like D-Link with its Boxee Box, Netgear would like to compete with Apple’s Apple TV and Google’s upcoming flood of Google TV-enabled devices.
The reason why you don’t know about this is that Netgear has, well, flopped at this business with such non-starters as the NTV550 and NeoTV 550. That may change now. Netgear has quietly started selling a Roku XD under its own name at Fry’s.