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Ubuntu Linux gets serious about business partners

Most people, who like Linux, love Ubuntu. Oh they may object to Ubuntu’s new Unity desktop, but at day’s end, they still use Ubuntu. Technology businesses though have a more jaundiced view of Canonical, Ubuntu’s parent company. Canonical, though, is now taking steps now to make its potential hardware and software partners happier.

First, Canonical is trying to become better friends with its reseller partners. Their new channel partner program, Ubuntu Advantage (UA) is “designed to help resellers bring a new set of support services for Ubuntu server, desktop and cloud installations direct to businesses. The program is launching with global partners, including CSS in the US, Asia and Europe, Middle-East and Africa (EMEA).”

The name of the game, according to Canonical, is to “provide enterprise customers with access to the tools and support they need to get maximum return from their Ubuntu infrastructure including round the clock support, Ubuntu Landscape management and monitoring tool, knowledge base and legal cover. Ubuntu Advantage helps to minimize any impact on mission-critical services and reduce the cost of system downtime. The Ubuntu Advantage partner program extends the availability of these services beyond Canonical and, for customers, adds local resources and responsiveness to the expertise that Canonical continues to provide.”

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