We use URL shortening services so often these days we’re seldom even aware of them. Until, that is, one of them fails. Today, one of the most popular of these, Bitly, stopped working for some users.
You may think of URL shorteners as something individuals use for shortening long web URLs. This is true, but companies also use them to promote their webpages on social networks. In addition, Bitly enables business marketing offices to track who’s clicking through on their links. While a Bitly outage is an annoyance for someone sharing LOL cats pics, it’s a major problem for businesses.