Practical Technology

for practical people.

Ubuntu Linux 11.04’s Target Audience: Casual Windows Users

Do you use Windows not because you like it or there’s some specific Windows-only application that you must use but because it’s what came on your PC? If that’s you, Canonical, the company behind Ubuntu, wants you to try their soon to be out Ubuntu 11.04 Linux desktop.

When I talked with Canonical marketing manager Gerry Carr, I hadn’t expected him to say that. Over the last few years, Linux desktop vendors haven’t really tried to take on Windows head-on. Oh, to be certain, I think the Linux desktop is great. I’m writing this story on Mint 10, an Ubuntu variant, and I use openSUSE 11.4, Fedora 14, and MEPIS 8.0 on other PCs and laptops. But, I know most people are content to use Windows because that’s what comes on their PCs. Carr thinks though that with Ubuntu 11.04’s new desktop interface and a few other tricks up Canonical’s sleeve, Ubuntu can win over “casual Windows users.”

More >

Comments are closed.